According to Crunchbase, venture capital funding for age technologies has grown 10-fold since 2011 and will exceed $1 billion in 2020.
Based in Berlin, the digital platform handles the €18 billion technology market in the DACH region alone. March attracted EUR 6.6 million in funding. The new funding will help set new standards for more affordable, transparent and reliable care. The company plans to expand the core team in Germany, Poland, Romania and Lithuania and scale business processes.
The seed harvest was conducted in Kapnomic and Diamond Capital and with support GMPVC, Ithaca, SumUp Impact Foundation, Verve Ventures and angel investors, incl Christian Folman, Johannes ShabakLaura Esnola, Ph.D. Stephen Zoller and Julian Stiefel.
With its algorithmic marketplace, marta solves a pressing problem in the caregiving industry, namely the typically poor match between care-seekers and caregivers. Her data-driven approach ensures matchmaking and significantly reduces costs and complexity for families seeking care for elderly relatives, while increasing caregivers’ ability to negotiate contract terms and wages.
The platform currently operates in four countries and provides home care services to more than a thousand clients and caregivers.
Jan Hoffmann, co-founder of marta, said: “We saw how difficult it was to arrange care with our grandparents. Aging is a natural process and we must have the tools and skills to manage it properly. We can use technology in a big way to help older people, their families and carers.”
Jörg Binnenbrücker, founding partner of Capnamic, added: “Marta has created a transparent marketplace that connects caregivers directly with families seeking care. At the moment, this is a truly unique approach based on digitization. We’ve been following Marta for the past few months and are impressed with the technology and drive the team has delivered.”