Kimberton Whole Foods opened Monday in Wyomissing, with a grand opening planned for the weekend of Nov. 11-13.

Terry Brett, co-founder and CEO of the grocery chain, said the location of the Knitting Mills store is ideal and the organization is excited to open its second location in Berks County. Kimberton Whole Foods has been in Douglasville since 2007. Wyomissing is the grocery chain’s seventh location in Chester County.

“Repurposing an existing building, such as a historic knitting mill, turns an underutilized property into a productive business in the community without the need for land development,” Brett said. “With so many thriving independent businesses and forward-thinking institutions located nearby, it was clear that Wyomissing is the perfect location for our growing network of markets. We are very much looking forward to joining the community.”

The Wyomissing store is the largest of Kimberton’s seven locations, allowing for expanded departments with a wider selection of produce and other merchandise.

“The average square footage of Kimberton Whole Foods has increased over the years,” explained Brett. “Our flagship store in Kimberton Village offers 5,500 square feet of retail space, while our new Wyomissing location totals 16,500 square feet, including 13,000 for retail. This move to a larger space is a result of business growth and the continued expansion of our product selection.”

Kimberton Whole Foods opened Monday, Nov. 1, in the Wyomissing Knitting Factory. (BILL HURCH – THE READING EAGLE)

In addition to a full-service grocery store selling locally sourced meats, proteins and organic produce, the store includes a cafe serving freshly made juices, smoothies and coffee drinks, sandwiches, salads, hot soups, sushi, takeout and other items .

“This will definitely be a place for a quick lunch or dinner on the go,” said Becca Settle, Kimberton’s director of marketing.

Kimberton Whole Foods opened Monday, Nov. 1, in the Wyomissing Knitting Factory.  The snack bar offers a variety of nutritious drinks.  (BILL HURCH - THE READING EAGLE)
Kimberton Whole Foods opened Monday, Nov. 1, in the Wyomissing Knitting Factory. The snack bar offers a variety of nutritious drinks. (BILL HURCH – THE READING EAGLE)

The grand opening later this month will include specials and samples from local food vendors, including beekeepers, cheese makers, coffee roasters, pretzel bakers and more.

“There will be pleasant surprises, and customers will be able to get to know the producers,” Settle said.

The ribbon cutting is scheduled for Friday, November 11 at 11:30 a.m

A good neighbor

Kimberton Whole Foods, known for its commitment to benefiting the communities in which its stores are located, will donate excess inventory to New Journey Community Outreach, a Redding-based nonprofit that offers a daily soup kitchen and weekly food pantry as a food donation program.

Kimberton works with Fiorenza’s Food for Friends, a Downingtown-based organization that connects food companies with local agencies to provide an alternative to throwing away excess food.

“Each of our stores has a primary local organization that takes away products that would otherwise go unused,” Settle said. “The main goal is to save food and keep it out of the landfill.”

Kimberton’s partnership with New Journey begins immediately.

“That relationship will start as soon as we open because we have a lot of perishable items that we want the organization to be able to use,” Settle said.

Kimberton Whole Foods also has a Rounding Up at the Register program, which allows customers to make contributions to local nonprofits in their communities by rounding up their checkout results to the nearest dollar.

Kimberton then matches all customer donations. Since the program launched in 2020, more than $500,000 has been raised.

Each store nominates a different nonprofit to benefit each month. Money raised at the Wyomissing store will benefit Helping Harvest in November and Opportunity House in December.

Kimberton Whole Foods opened Monday, Nov. 1, in the Wyomissing Knitting Factory.  Jonathan Colon stocks the bulk foods section.  (BILL HURCH - THE READING EAGLE)
Kimberton Whole Foods opened Monday, Nov. 1, in the Wyomissing Knitting Factory. Jonathan Colon stocks the bulk foods section. (BILL HURCH – THE READING EAGLE)

Kimberton Whole Foods was founded by Brett and his wife Pat in 1986 as a small farm store. In addition to Kimberton, Douglasville and Wyomissing, it currently operates independent grocery stores in Downingtown, Ottsville, Malvern and Collegeville.

Kimberton Whole Foods opened Monday, Nov. 1, in the Wyomissing Knitting Factory.  The created bucolic mural decorates the corner of the store above the milk building.  (BILL HURCH - THE READING EAGLE)
Kimberton Whole Foods opened Monday, Nov. 1, in the Wyomissing Knitting Factory. The created bucolic mural decorates the corner of the store above the milk building. (BILL HURCH – THE READING EAGLE)

Plans for a Wyomissing store at The Knitting Mills mixed-use development were announced in September 2021. Last month, when the shop was nearing completion, a mural was installed in the new store — a partnership between Kimberton Whole Foods and Albright College. Additional community artwork will be featured on the outside of the store.

https://www.thereporteronline.com/2022/11/01/kimberton-whole-foods-opens-in-wyomissing/

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