In our current era, when large corporations are happy to inflate prices on customers, it’s hard to find something that would seem like a real deal.
And, frankly, if you find a particularly special deal, it’s hard not to want to keep it with you. But you, dear readers, are my friends, so I will push you to do so.
In mid-2021, before the amicron, but after vaccination, I was very excited to return to the cinema. Home streaming and the Blu-Ray library can only get a person, you know? After a disguised test run with Bob Odenkirk’s action movie “Nobody,” I identified “Quiet Place: Part II” in Reel Cinemas as the first returnee film in “normal time”. I could only watch the movie for free on Tuesday night, and when I took out my debit card, ready to take a ticket that I thought would cost $ 47 or something awful, I saw a total of $ 6.50.
This would be the first in a long-running thrill of what Reel Cinemas calls “Tightwad Tuesday,” when tickets cost $ 6.50 for any movie throughout the day. Before the pandemic, Tuesday was usually the day when cinemas took a slightly lower fee for movies, but I figured it would go away and never come back, especially given the gloomy return to the cinema in 2020.
To be clear, I absolutely hate the expression “Tightwad Tuesday” for several reasons. This makes customers doubt their love for the deal, as if it is our fault that most sectors of modern life now have little money. Secondly … despite alliteration, the word “tightwad” is just unpleasant to say and watch. Even now, as I spend even more time saying the word “tightwad,” I feel your faces frown with displeasure.
But despite the titles, it was a joy to take both blockbusters and some smaller releases, good and very bad, and all for a paltry price. I loved starring in films like “The Green Knight” and “Candyman,” knowing that I was experiencing films that deserved a giant movie theater. And in the case of movies like “Black Widow” and “Halloween Kills,” I still left a little happier than if I had paid the usual $ 13.25 for admission.
According to various online sources, the last time I paid for a regular ticket at that price was in 2007 and watched “Spider-Man 3”. It’s 2022 and I can see the new “Spider-Man 3” for the same price in 15 years! This is what we used to call progress in this country.
For a long time I would not only pay less than half the price, but would also meet an almost empty movie theater to enjoy the movie. I would have suggested that the owners of Reel Cinemas probably weren’t thrilled with it, but I was sure. At least once I got up when the movie was over, and made casual eye contact with one person at the movie theater during the show. In those moments, I tried to make sure that my face said, “Look at us! Why is no one using this deal anymore? ”
Well, good things at some point always pop up. In early March, I planned with my cousin Patrick to make it to the Batman show. I’ve long since turned it into a “Tightwad Tuesday” conversion, and, reader, we’ve been careless. We didn’t buy tickets in advance because it was Tuesday, right? We’d pick a venue and really stretch for all 180 minutes of Robert Battinson’s performance, right? Wrong. By the time we arrived, there were only seats left, and no human neck was designed for what was required for this film.
Fearing that everything was lost, we welcomed Maria to another cinema, where the film was shown at the same time. That was the day I learned that Penn Cinema also calmly returned to the game on Tuesday, offering $ 7 tickets with the still alliterative but less monetary nickname “Ticket Tuesday”. With the exception of special events and screenings, I hope to never pay for a movie ticket in double digits again, even if it means convincing friends to give up their plans for Tuesday night to watch TV or watch their phones (“Change the small screen to big screen! ”I will say).
It is important to note here that it is very important to also support cinemas that take risks on films that cannot offer such big discounts, among which the main one is Zoetropolis in Lancaster. When it comes down to it, I’ll most likely pay any price within reason if I want to watch the movie hard enough. But as a former student of the Moviepass system, which has disappeared but will probably return soon, if you make it cheaper, I will be there much more often.
Given all this, tickets can cost $ 1.70 like half a century ago, and I still will never see Morbius.
“Without a Script” is a weekly entertainment column prepared by a group of writers.