MoviePass, a subscription-based movie theater service, is expected to relaunch next month. nearly three years after it closed due to financial problems.
The new MoviePass is slated to launch “on or around Labor Day.” according to its websiteand users who want to join the service have a five-day window get on the waiting list which went live on Thursday, August 25.
“Everyone who joins the waiting list will receive priority access to the service and 10 friend requests,” according to a post on the MoviePass website. “Space is limited, don’t wait. Once the waiting list is closed, the only way to join will be by invitation from a friend.”
However, the site experienced some technical issues on Thursday morning. Shortly after the wait list opened at 9 a.m. ET, those who wanted to sign up reported receiving an error message.
MoviePass tweeted that its servers were down due to “overwhelming demand.”
The problem was solved and the waiting list was reopened after about four hours, according to the tweet posted at 1:20 PM ET.
Meanwhile, it wasn’t immediately clear which theater chains are actually participating, but the company’s website says the new service “will be available at all major theaters that accept major credit cards in the US.” A spokesperson for MoviePass declined NBC News’ request for comment and referred to a Business Insider story published Monday, which said the service has partnerships with 25% of theaters nationwide.
What’s more, the service will launch in waves based on local interest and won’t initially be available nationwide, according to the MoviePass website.
Another detail that seems vague is pricing. The relaunched service will have three pricing tiers that will depend on the market, but are estimated to be $10, $20, and $30 “in general,” with each tier earning a certain amount of movie credits each month.
In 2019 Subscribers notified by MoviePass that he planned to shut down the service because his “efforts to recapitalize MoviePass have so far been unsuccessful. MoviePass struggled for more than a year before the service was shut down. In March 2018, MoviePass launched a revamped version of its unlimited plan that allowed users to watch one movie per day for $9.95 per month as part of an eleventh-hour effort to revive the subscription service. However, by April 2019, the service’s subscriber base had plummeted from over 3 million members to around 225,000.