New Delhi: As Indian brands once again dominated the genuine wireless headphone market (TWS), local production of these devices reached 14% in the January-March quarter (Q1) with growth of 113% (compared to the quarter), a new report on Thursday showed. Domestic production of TWS products was almost insignificant in the first quarter of last year, according to Counterpoint Research. Google Pixel 7 Pro, Pixel 7 and Pixel Watch are featured on Google I / O 2022; Launched Pixel Buds Pro.
“In the first quarter of 2022, the average selling price (ASP) compared to the same period in 2022 decreased by 19% compared to the same period last year,” – said senior analyst Anshika Jane. “We expect brands to be aggressive in the second half of this year to introduce devices made in India,” she added. year. “- said Jane.
It is expected to soon produce more than half of its Dometci brand portfolio locally. The Indian TWS market in the first quarter of 2022 increased by 66 percent compared to the same period in 2022, driven by the strong supply offered by local brands to overshadow Chinese suppliers.
In addition, the aggressive recommendations of celebrities and domestic production have helped increase demand in this segment, the report said. In the first quarter of 2022, deliveries of Indian brands more than doubled, capturing a 72 percent share of the total TWS market.
“The first four positions were occupied by brands from India, which captured more than half of the entire TWS market. Indian brands quickly updated their product portfolio,” said Jane.
BoA led the market with a 34 percent share, while Noise took second place for the second consecutive quarter. The premium segment (more than Rs 5,000 or $ 65) recorded 53 percent growth in the first quarter, led by Apple, Samsung and Sony, the report said.
(The above material first appeared on LatestLY on May 12, 2022 at 5:17 p.m. IST. For more news and updates on politics, the world, sports, entertainment, and lifestyle, visit our website latestly.com).