Lithite-based Tait, which produces stage, scenery and show management systems around the world, announced on Wednesday that it has agreed to acquire Thinkwell Group, a global Los Angeles-based firm specializing in the planning, design and manufacture of installations. .
Company officials declined to discuss the terms of the deal, under which more than 170 Thinkwell employees are under Tate’s auspices. All will be saved, company officials said.
Tait has more than 1,000 employees worldwide, and nearly 500 employees are headquartered at Lititz.
The move is designed to position Tate, best known for stage work for performers such as Taylor Swift, as “the most comprehensive end-to-end developer of entertainment and experience,” the company said in a statement.
“Tait’s strategy for COVID-19 to continue to grow in all aspects of live entertainment and experience has not been canceled,” the company said in response to LNP’s questions through its public relations agency Rubenstein.
This is the fourth acquisition since the beginning of 2019 if a private investment company has made a major investment in Thai. It is unclear what the share of Providence Equity Partners is in Tait. At the time, Tait leaders said the investment would help drive the company through the next phase of growth. The infusion is expected to accelerate growth and strengthen its market position, they said.
The deal is Tait’s seventh acquisition since 2012, according to the Tait website. Tate has jointly designed the Rock Lititz campus in Warwick Township for the live entertainment business, although Tate himself does not occupy any of the Rock Lititz buildings. It operates elsewhere in Litica.
This strategy seems to have expanded Tait’s ability to create vivid experiences in places such as theme parks and resorts:
In June 2019, Tait acquired Kinesys, a global business based in London which provides automation systems for the entertainment industry. It makes lifts and digital systems to control them. Lifts raise and lower lighting, scenery, video walls, trusses and other items.
In November 2019 Tate acquired British Wakefield Brilliant Stages known for creating epic designs, advanced stages and spectacular movement.
In October 2021 Tate acquired ITEC Entertainment, a firm from Florida that creates exciting places and impressions. The company serves the leisure, hospitality and entertainment industries. The deal included ITEC Technologies’ technical design and manufacturing division.
The acquisition comes at a time when the live entertainment industry is moving away from ending the pandemic and looking for innovation to hold the attention of consumers who for two years have been immersed in digital and virtual entertainment.
Tait is a leading company in design and production stages used by rock bands on tour, as well as installations for theaters, cruise ships, corporate events and other venues. Its tent clients range from Princess Cruises, Fortnite World Cup and U2 to Disney, Universal and the Olympics. At the heart of its services is Tait Navigator, the industry’s leading platform for show management and self-automation that maximizes the customer’s creative vision.
Thinkwell Group is a global agency for strategy, experience development and production, specializing in general planning, design and production of world-class guest impressions for theme parks and museums. His clients include Warner Bros. Studios and Google.