Tesla Raises Price of FSD Beta to $15,000 in North America – TechCrunch

Tesla will raise the price of its “fully self-driving” beta software Advanced Driver Assistance System (ADAS) to $15,000 in North America on Sept. 5, CEO Elon Musk said. tweeted Sunday.

The celebrity executive said the current price of $12,000 will be honored for orders placed before Sept. 5 but delivered after. Musk also tweeted that Tesla owners can upgrade their existing car to FSD in two minutes. Musk did not say whether there are plans to increase the price of the $199-a-month FSD subscription.

This isn’t the first time Musk has raised the price of a controversial ADAS, and it likely won’t be the last. In January 2022, Tesla increased the cost of the one-time payment from $10,000 to $12,000. last month Musk said FSD is ‘ridiculously cheap’ given the high value of the service, which is expected to actually provide full autonomous capabilities by the end of this year, rather than just some automated driving features.

There are about 100,000 FSD-equipped cars, and that number appears to have remained the same in the first half of the year. Despite its name, FSD doesn’t actually mean that cars can drive themselves — they require the driver to be alert and take control when necessary. It is this distinction that led the California Department of Motor Vehicles until recently accuse Tesla of falsely advertising FSD and ADAS autopilot.

Musk also tweeted on Sunday that a price increase would follow FSD 10.69.2 Beta, which Tesla began rolling out on Saturday, has been widely released. The latest version boasts upgrades such as improved unprotected left turns, a 17% speed error improvement for pedestrians and cyclists, and a new “deep lane guidance” module for smoother lane changes.