UPPER MARION – VAlley Forge Council for Tourism and Conferences this week marked tourism in Montgomery County at its sixth annual travel rally.
The event took place on Monday, May 9, at the Green Valley Country Club in Lafayette Hill featuring live music, costumed performers, a balloon and pets as the agency outlined new and returning events.
The annual event was the National Travel and Tourism Week, which this year had the theme “The Future of Travel”. This topic was timely as the travel and tourism industry continues to recover after the COVID-19 pandemic.
Mike Bowman, president and CEO of the Valley Forge Tourism and Conference Council, told the audience that the trip to Montgomery County has a “pretty bright future.”
“This is because tourism has historically been a huge, key positive economic factor in Montco, contributing more than $ 1.65 billion and creating more than 25,000 jobs,” he said in a statement. “We know that travel will have a positive impact here. Traveling allows us to emotionally connect with each other, which we need more than ever. ”
One of the new events announced during the rally is the first in the history of Montco Jazz Fest, which will be included in the Montco Arts Week, which returns to the organization, September 16-25. The new festival will feature screenings at Montgomery County landmarks.
Montco Arts Week was a new – and successful – event in 2021, which was held to encourage support for the county’s 200 arts and cultural venues, typically $ 100 million in positive economic impact for Montgomery County.
Montco Jazz Fest is not the only new attraction planned in Montgomery County this year. The Tourism Board has also announced its participation in Valley Forge at the American Revolution Show, which will be performed at the Washington Memorial Chapel from June 18-26.
The 50-minute show features seven actors performing on a small platform, creating “characters, scenery and props with just their bodies and voices,” according to information on the tour group’s website. Artists recreate the American struggle for independence. Screenings sponsored by the Valley Forge Tourism Board and Conferences will be free. Information about the performances will be added to the tourism website.
The return in July will be the month of Crave Montco. The four-week campaign, first launched last summer, covers more than 1,850 county restaurants and Montco Makers – breweries, distilleries and distilleries. The action will include the absorption of influential people on social networks, pop-up activities and performances by celebrity chefs for 31 days.
Crave Monto Month and Montco Arts Week were launched last year to promote restaurants and the arts in the county – the two segments of the tourism industry and the tourism industry that have suffered the most from the coronavirus pandemic.
In addition, the Advocates Professional Golf Association Tour will return in the fall. According to the agency, the golf tour includes 22 premier venues across the country, including Pebble Beach, and aligns Montgomery County with other best golf spots, the agency said.
In the summer of 2022, the tourism and conference company Valley Forge positioned Montgomery County as “the last family destination,” according to the agency. Family messages will target the markets of Philadelphia, Washington, Boston, Baltimore, Hartford and Virginia – based on consumer research and trend monitoring, as well as Valley Forge’s ongoing partnership with Zartico – a company that helps track visitor information.
Several other ongoing Valley Forge Tourism initiatives were highlighted during the tourism rally, including:
• Make It Main Street, an initiative that seeks to tell the stories of small business owners, BIPOC-owned businesses, women-owned businesses and LGBTQ + businesses, with digital marketing, television, radio, out-of-home, web content, videos, social and public relations.
• Launch of the $ 325,000 Meetings campaign to further position Montgomery County as one of the leading venues for exhibitions and corporate meetings.
• Embark Montco, a travel program that covers areas of Montgomery County where you can meet dogs.
For more information on events, hotels, restaurants and venues visit valleyforge.org.