Beijing: TikTok’s short video platform introduces TikTok Pulse, a new contextual advertising solution that allows advertisers to place their brand next to the main content in the “For You” feed. The company said that with TikTok Pulse it will also begin exploring its advertising revenue sharing program with creators, public figures and media publishers. TikTok announces changes to its algorithm to avoid problematic content.

“Creators and publishers with at least 100,000 subscribers will be eligible in the early stages of this program. We are focused on developing monetization solutions in affordable markets to make creators feel valued and rewarded at TikTok,” the company said in a statement. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.

“From the outset, we are committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing this journey with TikTok Pulse,” it adds. “Our goal is to create creative tools to open brands and connect with the wider community. TikTok Pulse puts brands at the heart of TikTok communities and close to popular content that stimulates conversation and action,” the company said.

(The above story first appeared on LatestLY on May 5, 2022 at 4:22 PM IST. For more news and updates on politics, the world, sports, entertainment and lifestyle, visit our website

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