With e-commerce sales growing across all markets, you can get fresh vegetables without leaving your kitchen – though some segments of the population still find it difficult to migrate into e-shopping when it comes to buying groceries. Perhaps the opportunity to chat with other shoppers makes for a more wholesome shopping experience: but there are known benefits to shopping online, one of which is the convenience.
So why shop for groceries online?
The many challenges of city life involve a hectic lifestyle and a tendency to eat bad food. This often happens because people don’t have a lot of free time and would rather eat packaged food. But is it healthy to live like that? Health reports suggest that many of today’s most common illnesses are preventable – and in fact, cooking at home has been attributed to a higher quality of life.
But since a significant part of the population doesn’t have time to shop through Whole Foods; it makes sense to adopt an already-growing trend. Online grocery shopping sales have skyrocketed over the past few years, and market giants like Amazon are implementing new policies to target consumers who are cautious about buying fruits and greens online.
Grocery shopping online has been slow to catch on
Online merchants are eager to take advantage of a largely untapped market in online grocery delivery, and much of this change was brought on by the surprising purchase of Whole Foods by shopping giant Amazon. The fact that Wal-Mart and other brick-and-mortar stores are investing millions into e-commerce platforms specifically to enhance consumer experience means that buyers in the future won’t have unpleasant experiences with merchants when getting groceries.
Benefits of shopping for groceries online
- If you’ve spent a good deal of time in supermarkets then you know how they design the place to maximize impulse purchase, and any parent who drags kids through a big store is likely to buy things they hadn’t intended to. The great thing about buying groceries online is that you are not likely to overspend – and some studies show that people reduce their consumption of unhealthy food by shopping online.
- Online displays can assist with making healthy decisions. Studies focused on promoting healthy decisions online show that people are likely to make healthy choices when buying foods if offered a selection of high quality products. It’s also true that people don’t focus much on nutrition when buying foods in general, but the improvements being made to shopping platforms mean that such information will be made available to consumers in the future.
- Online grocery shopping is perfect for people with mobility problems. The rising number of elderly people in the U.S. means that different models have to be implemented with regard to shopping to allow these people access to healthy food.
- Equality in access: people in areas not heavily served by brick-and-mortar stores can benefit from quick shipping and have a variety of options to choose from. This is not likely to affect huge populations in a developed country; however, some types of produce can only be made available online due to challenges in the supply of perishables to remote locations.
Online grocery shopping goes well with city life
If you’re constantly making lists and planning your life ahead, then buying your groceries through the internet is only a natural progression. Think about coming home after a long day at work, and having all your fresh food delivered to your doorstep – and assuming the merchant offers free shipping, you will have saved a great deal of time and money. The convenience is certainly a major factor when considering buying food online.
A broad range in price
Do you often find yourself stuck between shoppers and having to spend more money because you didn’t have enough time to compare prices? This is not possible when shopping online. You have a platform that allows you all the time to scan through products, look for price options, and ultimately, it gives you more control over the buying process.
The most popular online food stores give customers all kinds of deals and discounts on their favorite products, and this means you will get all the benefits of ordering online, plus a discount for spending your money on a specific store. Cost-saving is practical to most city-dwellers and you’re not likely to find a bigger market for groceries than the internet.
