Yuengling releases a limited series of cans to support veterans
POTSVIL – DG Yuengling & Son Inc., returns its limited series banks in partnership with the military nonprofit Team Red, White & Blue (Team RWB). Banks are part of the Stars & Stripes program of Pottsville Brewery, a year-round Yuengling veterans support company.
Team RWB banks have a unique desert camouflage print and the Team RWB logo. Starting this month and continuing throughout the summer, limited edition banks will be available in 23 brewery states.
“As America’s oldest brewery, we are proud of our longstanding commitment to the U.S. military and are grateful for those who have made great sacrifices to protect our country’s freedom,” said Jennifer Eunling, vice president of operations and family member of the sixth generation. statement. “The RWB team is an organization that shares our commitment to our country’s heroes, and we are excited to return our limited-edition banks to help raise awareness and support services for American veterans.”
There is a new feature in this year’s limited series design. Each bank has a QR code in conjunction with American country music star and official brand ambassador of Yuengling Lager and Stars & Stripes Lee Bryce. When scanning a QR code immerse consumers in the digital experience of Stars & Stripes. They can watch Bryce’s clip “More Beer”; learn about Yuengling’s free summer concert Stars & Stripes; shop at the brewery’s virtual gift shop; log in to win tickets to see Bryce on tour this summer; and donate to the RWB team.
“This year we want to work with America’s oldest brewery again,” said Mike Erwin, CEO of Team RWB. “The RWB Team is creating America’s leading community health and wellness community for veterans, and donations from Stars & Stripes and Team RWB Banks give us the opportunity to enrich thousands of veterans’ lives every day.”
The annual free Yuengling Summer Festival, dedicated to the Stars & Stripes program, will take place on July 9 in downtown Potsville, Pennsylvania.
Banks will be available in 12/24 ounce jars, 24/24 ounce jars and 24-ounce disposable jars. They will be available in shops, restaurants and bars. For more information on Yuengling, visitwww.Yuengling.com.
Team Red, White & Blue (Team RWB) is a non-profit organization founded in 2010 that offers veterans real and virtual opportunities to build a healthier lifestyle. For more information on the RWB team, visit teamrwb.org.
Curb Records artist Lee Bryce is a Grammy nominee and a CMA and ACM winner, where nine radio singles have reached number one.